UX/UI Designer

Creative Thinker

Crafting meaningful digital experiences through thoughtful design and user-centered solutions

Portrait

About me

I craft user-centered digital experiences that blend creativity with purpose. From campaign ecosystems to interactive interfaces, my work connects design, storytelling, and technology — ensuring every digital touchpoint feels intentional, intuitive, and beautifully executed.

I have worked with several advertising agencies including TBWA, Joe Public, Roering Creative Kin and Edelman SA and most recently Grey South Africa.

Design
Animation
UX/UI Design
Product Design
AI Integration
Awards trophies

Awards

Loeries no.1 Ranking 2022

Information Architect and UX Designer by the Loeries 2022 EMEA Rankings

Top 25 Digital RisingStar

Digital Confex Top 25 Digital Rising Star Digital Confex Issued by Digital confex 2024 · Feb 2024

Gold - How Some "Spice" Served Savanna Unprecedented Growth - Chilled Chilli

Issued by Effie Awards 2023 · Oct 2023

Silver - Best Use of Technical Innovation

by an Agency Issued by New Gen Awards · Oct 2023

Bronze | Chakalaka Norris- Savanna Cider

Film Issued by Loeries · Aug 2022

Silver | GUGU - Savanna Cider

Digital Website or Microsite Issued by Loeries · Aug 2022

For more awards on the list see below

Featured Projects

A selection of recent work showcasing my approach to design challenges

Tiger Brands | Doom Website
Web Design

Tiger Brands | Doom Website

Complete website design and development for Doom, focusing on user experience and brand identity

UX ResearchUI DesignPrototypingUser Testing
Dell Young Leaders
Web Design

Dell Young Leaders

A website inspiring students to to reach graduation and begin a meaningful career.

UX ResearchUI DesignPrototypingUser Testing
Savana | Gugu Website
Web App Design

Savana | Gugu Website

GUGU: Mzansi's spiciest voice assistant

information architectureChat bot intergration User focused Design SystemUX/UI
Anger Manenja™ | Savanna
Web Design

Anger Manenja™ | Savanna

Motivational web app with De-Angriffer to help you transform your words into articulate less emotionally charged language.

web DesignGamificationLife Coach
Savanna Twirra Shade
Web Design

Savanna Twirra Shade

Turning shade on social media to actual shade to stay cool

Web Design Responsive DesignUser Flow
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Fran Luckin

Mbuso Mabena worked for me when I was Chief Creative Officer of Grey South Africa, and again when I became Chief Creative Officer of VML South Africa.

I hired him to work on the Savanna Cider account. The account was extremely demanding and complex, with many jobs and many deadlines running at the same time. It required the highest standards of creativity, but also the ability to keep a calm head and to keep a handle on all the different jobs and deadlines.

Maps joined as a Multimedia Designer, but soon showed that he had very strong conceptual abilities as well. In addition to his strong design and multimedia skills, and ability to roll out campaigns across multiple digital formats, he was able to conceptualise ideas and campaigns and soon started working very closely with the creative teams in coming up with campaign ideas, as well as in their implementation As you'll see from his portfolio, he worked on a number of TV/ film campaigns for Savanna. I have no hesitation in recommending him to you. He's a hard worker and a team player, a talented designer and an all round good human being.

Fran Luckin

CCO | VML South Africa

Skills & Expertise

A comprehensive toolkit for creating exceptional user experiences

Design Tools

FigmaAdobe XDSketchAdobe Creative SuitePrincipleFramer

UX Methods

User ResearchWireframingPrototypingUsability TestingInformation ArchitectureUser Flows

Technical Skills

HTML/CSSJavaScriptReactResponsive DesignDesign SystemsAccessibility

Soft Skills

CommunicationCollaborationProblem SolvingCritical ThinkingPresentationAgile/Scrum

Let's Work Together

I'm always interested in hearing about new projects and opportunities. Whether you have a question or just want to say hi, feel free to reach out!

Send Me a Message
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